2024 Kicked My Ass ft. Mike Dorazio

Mike Dorazio is a self-made entrepreneur, husband and father of 5. He has spent the past 35 years advancing his career and building his brand within the Automotive Industry.

He started his Sales journey in Altoona, PA and worked his way up to becoming a Sales Manager, Finance Manager, General Manager and eventually a partner in a small Ford Store. 

Mike sold his interest in the Ford store and decided to change his career path. He accepted a position with Westlake Financial.  He helped sign and establish accounts with over 400 dealers in Pennsylvania. Eventually becoming the East Coast Division Manager. During his time at Westlake Financial, Mike was able to obtain knowledge and create relationships that helped define the next steps in his career. 

In January of 2013, Mike launched "Platinum Pre-Owned LLC".  It all started with 2 employees. In 10 short years, Platinum Central Pennsylvania expanded throughout the area, with over 200 employees and 6 locations, 3 of which were franchised Mitsubishi stores.

Mike built upon the values that he learned as a young man during his time in the United States Marine Corps, such as integrity, willingness and determination, then modeled these qualities into his business structure.

In 2020, he started MBishin Media, to establish production and management of all advertising and branding for Platinum Central PA and to also showcase the music that he loves.  In the beginning of 2022, he added Freedom Auto Auction in Freedom Township, PA.

Over the past 2 years, the subprime business model that is the core of Platimum's business has encountered extreme challenges and has forced Mike to close 2 Preowned stores and sell 2 Mitsubishi stores. 
With his main Preowned store, his most successful Mitsubishi store, his Auto Auction, and his media company and 100 employees remaining, Mike is determined to face the challenges ahead and continue to navigate the ever changing automotive business with optimism, grit, perseverance, and empathy for the people around him.  

https://www.facebook.com/mike.dorazio
https://www.linkedin.com/in/michael-dorazio-8001b246/

#AutomotiveEntrepreneur #BusinessResilience #LeadershipJourney #PlatinumPreOwned #AutoIndustryPioneer