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June 8, 2023
Transform your Mindset of the Car Business ft. Bobbie Herron
In this empowering conversation, Bobbie Herron—an automotive industry leader with 22 years of experience—joins the Chicks in Charge to share her passion for mindset management. Discover why a growth-focused attitude can propel not just sales and BDC teams, but also foster innovation within operations and leadership roles. From her background at major groups like Garber Automotive and the Cardinale Group to her game-changing role at The Bees Knees Agency, Bobbie offers tactics that can help anyone in automotive reach new heights. Don’t miss her insights on the “Next Big Thing” reshaping the auto world—tune in to learn how adopting the right mindset can turbocharge your results!
Featured Guest: Bobbie Herron
- Role: President of World Domination at The Bees Knees Agency
- Experience: 22 years in automotive retail and consulting
- Past Leadership: Served at Garber Automotive & the Cardinale Group, recognized as a transformative force in dealership operations
- Accolades: Automotive News “40 Under 40” winner
- Focus Areas: Mindset management, BDC and sales strategy, operational excellence, high-performance cultures, and leadership development
- Contact Info:
- Agency: The Bees Knees Agency
- Email: PartnerWithBobbie@gmail.com
- Text: 989.672.9945
Episode Highlights:
-
Mindset as a Game-Changer
- Why shifting your perspective can catalyze better results in BDC, sales, and overall dealership performance
- Real-world examples of how Bobbie helps teams break through old habits
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From Operations to “World Domination”
- How Bobbie’s varied roles across major automotive groups shaped her approach to leadership
- The “Next Big Thing” she sees driving automotive retail forward
-
Empowering Women & Men Alike
- Insights on building inclusive, high-performance cultures where everyone contributes
- Encouraging cross-department collaboration and mentorship
-
Practical Strategies
- Daily mindset habits that lead to consistent productivity and personal growth
- Tips on maintaining motivation, even during industry challenges
Why Listen?
- Gain a fresh viewpoint on tackling daily dealership hurdles, from sales slumps to BDC overload
- Understand how a robust internal culture fuels long-term success
- Learn how to turn adversity into opportunity with the right mindset
Transcript
0:00 – 2:00 | Introduction & Bobbie’s Background
- Hosts welcome Bobbie Herron, highlighting her 22-year journey in automotive.
- Bobbie shares her early start and how mindset became central to her leadership style.
2:00 – 5:00 | The Power of Mindset in Automotive
- Discussion on how attitude impacts BDC, sales, and management.
- Bobbie explains why she calls her role “President of World Domination”—it’s about thinking big and aiming high.
5:00 – 10:00 | Key Lessons from Major Dealer Groups
- Bobbie recounts operational changes implemented at Garber Automotive & the Cardinale Group.
- Real-life results that occurred when teams committed to a growth mindset.
10:00 – 15:00 | Bridging Sales & Leadership
- Encouraging open communication between sales, BDC, and operations.
- Why trusting employees’ potential can drastically boost retention and revenue.
15:00 – 20:00 | The “Next Big Thing”
- Bobbie teases an upcoming project or trend shaping the industry.
- How combining technology and a collaborative culture sets dealers up for success.
20:00 – End | Actionable Takeaways
- Quick tips on maintaining positivity and driving consistent improvement.
- Hosts remind listeners to embrace ongoing learning—“Knowledge is power”—and to “light it up” in their daily work.
Bobbie Herron
President of Work Domination
Bobbie Herron AKA "B" - Bold ideas and bigger results, that’s Bobbie Herron in a nutshell. With more than 20 years of knocking down barriers in automotive retail, she’s the brains behind The Bees Knees Agency, where forward-thinking digital marketing meets next-level dealership operations. An original founding board member of Women in Automotive, Bobbie is all about empowering and mentoring women to lead, innovate, and make waves in a historically male-dominated field. Awarded Automotive News’ “40 Under 40,” she isn’t just another talking head, she’s a hands-on leader unafraid to roll up her sleeves, test fresh ideas, and help teams shatter their goals in real time.
When she’s not taking the stage at major industry events or teaching at Northwood University, you’ll find Bobbie championing “car chicks” everywhere, investing in mentorship programs, and sharing straight-talk insights on Chicks in Charge: Automotive Edition. Her fearless approach to CRM innovation, leadership culture, and bottom-line results makes every appearance an energetic, can’t-miss conversation. Check out our conversations with her for a taste of her relentless drive, and stay tuned for more as she fuels a new era of success in the automotive world.
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