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June 29, 2024

When the Lights Go Out

Ever faced an unexpected system crash and wondered how to keep moving forward? In this high-energy episode of Chicks in Charge: Automotive Edition, a dynamic panel of automotive pros, ranging from dealership mentors to marketing innovators, unwraps how they turned a major software outage into a springboard for growth. You’ll get real-world tactics on maintaining momentum, fostering collaboration, and uncovering hidden opportunities when your tech goes dark. If you’ve ever felt stuck in a “downtime dilemma,” this conversation offers the boost you need to transform frustration into productivity. Join us for a candid look at how leaders in the industry pivot and excel under pressure, and come away with the mindset, and methods, to thrive when the lights go out.

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I'm A Car Chick

In this episode of Chicks In Charge, we tackle a dreaded scenario: when your software unexpectedly goes offline for days on end. Do you let stress and frustration take over, or do you harness the downtime for growth and innovation? Our panel of industry pros—Bobbie Herron, Shannon Everhart, Fred Lennartz, Chris Campbell, Tim Hayden, Lou Ramirez, and Jenna Smith—share candid stories and proven strategies for staying motivated when everything else feels stuck.

From guiding your team’s morale to uncovering hidden efficiencies, these guests offer practical insights you can use to keep your momentum and avoid total shutdown. Whether you’re an auto-industry veteran or just beginning your professional journey, their experiences will help you transform unexpected challenges into powerful opportunities.

Ready to turn dark days into bright ideas? Press play to learn how these powerhouse guests stay productive under pressure—and how you can do the same.

Connect with Our Guests

Transcript

0:00 – 2:00 | Introductions & Backgrounds

  • Host Shasta Haddock welcomes a panel of automotive experts.
  • Chris Campbell jokes about starting in the industry in 1993, earning laughter about being a “dinosaur.”
  • They establish the theme: how to handle massive software outages and whether teams choose to be “pissed or productive.”

2:00 – 5:00 | Early Career Stories & Expertise

  • Shannon Everhart explains her BDC training background, social media focus, and passion for the business.
  • Jenna Smith shares her multi-generational automotive roots and how she helps professionals market themselves and embrace video.
  • Bobbie Herron references her dealer leadership roles and preference for collaboration over ego.

5:00 – 10:00 | Car Guy Coffee Joins

  • Lou Ramirez and Fred Lennartz from Car Guy Coffee jump on from NIADA, bringing high energy.
  • They discuss pen-and-paper deals, “old-school” fundamentals, and the willingness to keep selling through adversity.

10:00 – 15:00 | Realities of Downtime

  • A consensus emerges: tech outages happen; how you respond is what matters.
  • Panelists emphasize honest communication with customers, “clip out” safety strategies (like backing up data and using manual processes if necessary).

15:00 – 20:00 | Minimizing Risk & Protecting Customer Data

  • Tim Hayden stresses data security and best practices like separate passwords, daily backups, and adopting strong Master Data Management solutions.
  • Encourages dealers to regularly ask vendors about their disaster-recovery protocols.

20:00 – 25:00 | Old-School Skills & Workarounds

  • Panelists recall calculating leases on paper and using manual finance tools.
  • Encouragement to train newer staff on these fundamentals so sales don’t stop when the system does.

25:00 – 35:00 | Managing Team Morale & Practical Tips

  • Use transparency with customers and staff; don’t hide the outage but don’t overshare details you don’t have.
  • Proactive steps: get a backup Gmail address for leads, create a Google Voice line, or reroute phone calls through your website host so business can continue.

35:00 – 45:00 | Payroll & Back-Office Concerns

  • Bobbie highlights the need for controllers to pull recent payroll data to avoid missing paychecks if systems go down.
  • Order extra checks and maintain a manual process for taxes and hours as a short-term fix.

45:00 – 55:00 | Positive Mindset & Turning Crisis to Opportunity

  • Panelists urge everyone to see downtime as a moment to deepen customer relationships, market creatively, and stand out from competitors who may be stuck.
  • Encourages sharing leads with a dedicated backup team or BDC if direct CRM access is unavailable.

55:00 – 1:05:00 | Wrapping Up & Takeaways

  • “Choose to be pissed or productive”: The group reinforces that negativity doesn’t solve problems—resourcefulness does.
  • They emphasize kindness toward vendors and empathy for office teams under pressure.

1:05:00 – End | Final Words & Contact Info

  • Contributors share ways to reach them for solutions or quick advice.
  • Shasta closes by reminding viewers to “light it up” with a positive attitude, stay transparent, and transform any crisis into a chance for collaboration and growth.
Bobbie Herron Profile Photo

Bobbie Herron

President of Work Domination

Bobbie Herron AKA "B" - Bold ideas and bigger results, that’s Bobbie Herron in a nutshell. With more than 20 years of knocking down barriers in automotive retail, she’s the brains behind The Bees Knees Agency, where forward-thinking digital marketing meets next-level dealership operations. An original founding board member of Women in Automotive, Bobbie is all about empowering and mentoring women to lead, innovate, and make waves in a historically male-dominated field. Awarded Automotive News’ “40 Under 40,” she isn’t just another talking head, she’s a hands-on leader unafraid to roll up her sleeves, test fresh ideas, and help teams shatter their goals in real time.

When she’s not taking the stage at major industry events or teaching at Northwood University, you’ll find Bobbie championing “car chicks” everywhere, investing in mentorship programs, and sharing straight-talk insights on Chicks in Charge: Automotive Edition. Her fearless approach to CRM innovation, leadership culture, and bottom-line results makes every appearance an energetic, can’t-miss conversation. Check out our conversations with her for a taste of her relentless drive, and stay tuned for more as she fuels a new era of success in the automotive world.